The head of Crystal Dynamics claims in an interview that there is still a lot of content players of Marvel’s Avengers have yet to fully experience.
The studio behind Marvel’s Avengers claims that there is quite a bit of content players have yet to experience. Crystal Dynamics’ video game take on the renowned superhero team was met by an overall positive reception at launch, but the title faltered soon after resulting in Marvel’s Avengers significantly underperforming expectations.
Problems started to appear for Crystal Dynamics well before the game’s launch in the form of a controversial marketing campaign. From questionable character designs to an unpopular pre-order policy, Marvel’s Avengers seemed to be facing an uphill battle early on. After the game’s release, more issues arose as games completed the main story and did not find the live-service content engaging enough for long-term use. By the time the PlayStation 5 and Xbox Series X/S hit the shelves in November of 2020, Marvel’s Avengers had lost 96% of its player base and had still not turned a profit.
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In a recent interview with Game Informer, Crystal Dynamics studio head Scot Amos addressed the troubled launch of Marvel’s Avengers and what the studio has learned from the experience. Amos also took the opportunity to express his pride in what the team at Crystal Dynamics created and acknowledged the communication failures that resulted in players not getting hooked from the start. While Amos says that the studio let the player base down, it is committed to Marvel’s Avengers going forward because the development team knows what the game is truly capable of and there is a lot of content gamers have yet to experience in it.
“We love what we’ve done with this game and we’re desperate to get everybody else to see that cool stuff and scrape away anything that was either blocking or obscuring all the fun bits. There’s just so much game that people just haven’t seen or we haven’t done a great job of communicating. For our part, we’re disappointed with what we didn’t correctly message to people, that we didn’t get them hooked at the beginning as big as we wanted to. […] We know we let some fans down from where we want it to be, but what we’ve gotten to and what I believe is in that game is why, top down, we’re committed to it because we know what’s in here.”
Amos attributes Crystal Dynamics’ lack of communication with its players to the studio’s commitment to fixing the game post-launch as Marvel’s Avengers needed some significant patches upon release. With all of the focus on making the base game live up to the studio vision, the studio was less-confident in revealing Marvel’s Avengers’ long-term plan for additional content. This mistake has reshaped Crystal Dynamics’ mentality according to Amos and the studio will put a renewed focus on its communication efforts going forward.
While it is refreshing to hear a studio head acknowledge mistakes in a game’s release, this simultaneously feels like damage control in an effort to bring some players back to Marvel’s Avengers. Thanks to the Marvel Cinematic Universe, the popularity of these comic heroes is at an all-time high and that should have translated well into a successful gaming installment. Players will have to wait and see what Crystal Dynamics has in store before it can be determined whether a lack of communication really was the reason that Marvel’s Avengers had an initial lackluster performance.
Source: Game Informer
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